The pro-Israel group at Baruch College, YOFI, has hosted numerous successful events this semester. To kick off the semester, YOFI hosted an informative event titled “International Branding: A Case Study on Israel.” The event taught students about the concept of branding and how they can apply that to current events in Israel. YOFI cosponsored the event with numerous pro-Israel groups on campus, helping students to understand how media and advertisements affect how they feel and perceive. EMET member Yuval Solomon stated that people came up to him and specifically said that although they had seen the news about Israel, that they never realized how difficult it was to combat the negativity Israel faces. Over 30 students were in attendance for this enlightening event!
In addition to their great starter event, in early November YOFI hosted Kasim Hafeez for a candid conversation where he took students through his journey from a militant Islamist to an ardent supporter of universal freedoms. The event was co-sponsored by Hillel at Baruch, StandwithUs, Hasbara Fellowships, UJA Federation of NY, and the Jewish Agency, bringing a large and diverse crowd.
YOFI had a great fall semester! We look forward to hearing about the next pro-Israel events that the group will be hosting this spring!